Whether coincidentally or intentionally, two days before the Oregon-Washington soccer game, a third-party group called Montlake Futures announced on Thursday that it would act as a go-between to connect the current Husky athletes to the name, image and likeness. Opportunities.
Several prominent donors, former UW-turned-pro athletes and even former football coach Chris Petersen are involved in the effort, which comes at a time when the NCAA has allowed students to sell themselves for profit. and keep their amateurism.
Oregon, of course, has rebuilt its entire athletic department based on the overly generous financial support provided by alum Phil Knight and his athletic footwear and apparel company NIKE, and Ducks athletes will greatly benefit from their NIL activities.
“It’s exciting that we have people outside of college who are excited about Husky football and are ready to support Husky football in so many ways,” said UW football coach Jimmy. Lake.
Montlake Futures is UW’s related answer to this new world order for college athletes. School alumni Neal Dempsey and Pete Shimer will use their considerable influence in the business world to lead an independent advisory group.
Dempsey is the managing partner of Bay Partners, a Silicon Valley venture capital firm, and his financial backing helped build the Dempsey Center in UW football’s indoor arena. Shimer, formerly a Husky basketball player, is COO of Deloitte, the world’s largest professional services company.
“We have the ability to create truly unique opportunities, both for our athletes and our business partners,” Dempsey said in a statement.
Petersen, who coached the UW football team from 2014 to 2019, will use his “Built for Life” program as the standard to follow as he takes on a role of ambassador and transformational leadership for Montlake Futures.
Other supporters of this group are former football players Vita Vea and Taylor Rapp, both in the NFL; former basketball players Detlef Schrempf and Kelsey Plum, retired from the NBA and active in the WNBA; and former softball player Sis Bates.
Local businesses endorsing Montlake Futures and likely offering NIL opportunities include Alaska Airlines, Amazon, Costco, Nordstrom, and Precept Wines, and discussions are underway to add more.
“I think across the country it’s just getting started and you are seeing some of the splash deals that have made headlines,” Lake said. “I don’t think anyone knows where it’s going to go. It’s going to be interesting here in the next few years, how it all plays out.”
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